An aggressive new business plan based on the widespread dissemination of CDMA 'fixed-line wireless' technology has enabled the company to penetrate deep into virgin territory and achieve within two years, the three-year coverage target set by the Telecommunications Regulatory Commission, growing from 40,000 to 600,000 lines. This was a remarkable expansion that resulted in Lanka Bell posting a record turnover figure in 2006. In order to maintain our high level of service quality, staff members have grown apace with the phenomenal increase in line sales, more then doubling from 500 to over 1000 at the end of three years.

The telecommunication industry of Sri Lanka was changed forever when Lanka Bell introduced the "Proximity" digital network, a revolutionary wireless access system to Sri Lanka in 1997. This investment of over US $ 150 million, designed by the Canadian telecommunications giant Nortel was just the first step in a series of strategic investments in technology.